Toluna review: how it works and what to expect

What Toluna is

Toluna Influencers is the member community of Toluna, a market research company. Members take online surveys and join community activities to collect points, which can be exchanged for vouchers, gift cards, or cash payments.

The site is used in many countries and languages, with a language selector that lets a member pick their own country's edition. Toluna's terms state that a member must use the site for their country of residence to be eligible for rewards.

Toluna at a glance

These are the key facts about Toluna as published on its own pages and terms.

Facts checked on 2026-10-06

How members earn on Toluna

Members earn points in several ways. Surveys are offered on the site or app, or sent by email invitation, and each one adds points to the member's balance when completed.

• Profile surveys, which pay points for each one completed
• Games in the Games Centre, where some games award points and others are just for fun
• Contests
• Inviting friends to join, with a limit on how many referred friends count each month
• A welcome bonus of points on sign-up

Toluna's terms state that a completed survey generally earns a wide range of points depending on the survey's length. Points are valid for a set period from the date they are earned and expire if unused, and a dormant account can forfeit its points entirely.

How Toluna pays and who can join

Toluna is free to join and is open to individuals rather than organizations. The minimum age to join is 16, or another age where local law requires it, and some panels may set further age or location limits. If a member is under 18, any prize or cash reward goes to their legal guardian instead.

Points can be redeemed for vouchers or gift cards sent electronically, or for a cash payment through PayPal. The reward list differs by country and is shown inside the member's own Rewards section, so the exact brands available are not published for every country.

Toluna's terms ask members to allow time for a reward to be delivered, and survey points themselves can take time to be credited after a survey closes, since they are checked before being added to the balance. A minimum number of points or minimum cash-out amount is not stated on Toluna's public pages.

Toluna compared with PocketsFull

A side-by-side look at how the two sites are set up.

How PocketsFull differs

PocketsFull is also a free rewards site where members take paid surveys and complete offers, including game and app offers, to build a balance that can be redeemed. It is not a job and not an employer, and like Toluna, it depends on surveys and offers being available to the member's country.

PocketsFull also has a separate free-games page with browser games that are just for fun and carry no reward, which is similar in spirit to Toluna's mix of paid and non-paying games. PocketsFull has an Android app on Google Play, and its website also works in a phone browser.

How PocketsFull pays

The payout box below shows the redeem options PocketsFull offers, and these depend on the member's country.

Gift cards make up most of the local catalogue, and PayPal and Litecoin are also listed on the redeem screen. PocketsFull does not offer a direct transfer to other payment apps or wallets by name.