Is Toluna legit? A Toluna review

What Toluna is

Toluna Influencers is the member community of Toluna, a market research company. Members join surveys and community activities such as contests and games, and collect points for doing so.

Points earned on Toluna can be exchanged for vouchers or gift cards, or for a cash payment through PayPal. The exact reward list is shown inside the member's own Rewards section and differs by country.

Toluna at a glance

Here are the key facts about Toluna, taken from its own published pages.

Facts checked on 2026-10-06

How members earn on Toluna

Members earn points mainly by taking surveys, which appear on the site or app or arrive as email invitations. Completing a profile survey adds points to the account, and the Games Centre has games where some award points and others are just for fun.

• Surveys on the site, app or by email invitation
• Profile surveys, each worth a fixed number of points
• Games in the Games Centre, some of which award points
• Contests run on the platform
• Inviting friends who complete registration, up to a monthly limit
• A one-time welcome bonus of points on sign-up

Toluna's own terms state that a completed survey can earn anywhere from a small number of points to a large number, depending on length, and that points convert to cash at a fixed rate. Points expire after a set period, and an inactive account can lose its points altogether, so it helps to check the terms before relying on a long-term balance.

How Toluna pays and who can join

Toluna offers vouchers and gift cards sent electronically, as well as cash payments through PayPal. The reward catalogue is shown inside the member's own Rewards section and varies by country.

Joining is free and open to individuals. The minimum age is 16, or higher where a member's location requires it, and some panels may set further limits. Where a member is under 18, any prize or cash reward goes to their legal guardian. Only one account is allowed per person, and an email address must be confirmed to finish registration.

Toluna does not publish a minimum number of points or a minimum cash-out amount on its public pages: reward prices are shown only once a member is signed in.

Toluna compared with PocketsFull

A quick side-by-side of how the two platforms are set up.

How PocketsFull differs

PocketsFull is also a rewards site: members take paid surveys and complete offers, including game and app offers, to build up a balance that can be redeemed. Joining and using it is free, and no deposit or payment is ever asked for.

Not every survey suits every member, since survey providers look for specific profiles, so being screened out before the end happens to everyone from time to time. Keeping a profile complete and accurate helps with being matched to more surveys.

Offers are tasks from partners, such as trying an app or game and reaching the steps it lists, or signing up for a service. Some offers take between 7 and 30 days to confirm, and a reward can take time to appear while the partner checks it. PocketsFull also has a separate free-games page with free browser games that do not pay rewards, and is available as an Android app on Google Play as well as in a phone browser. The minimum age is 13, with parental consent required under 18.

How PocketsFull pays

The box below shows the payout options for the reader's country. Options depend on the country, and for members in India that includes local gift cards such as Amazon, Flipkart and PLAYSTATION, along with UPI paid to a UPI ID from apps such as Paytm, PhonePe or Google Pay.

PayPal and Litecoin are also listed on the redeem screen. A redeemed gift card is sent to the member's registered email address.